Hey there!
I'm Virpi and I'm thrilled to have you here.
Let me take a guess: You’ve found your way to this page because you’ve realized that the path that brought you to this point in your life and business won’t necessarily lead you to where you truly want to go... If it would, you’d already be there, right?
Or perhaps you’re wondering if everything is as good as it can get in your professional life when your days are bustling with deadlines... Or maybe you’re having the best time of your life, but there’s something new you want to make happen...
Whatever the case, I’m thrilled to share my journey within personal and business leadership where...
MY WORK CENTERS AROUND POSITIVE TRANSFORMATIONS
FROM A STATE OF STRENGTH TO ONE OF EXCELLENCE
Now, I won’t claim to have all the answers. I’m still learning from personal and business leadership every day. But here’s my strength: I am unapologetically myself at my best. I’ve honed an approach that empowers individuals and systems to perform at their best.
Whether you’re an individual or a business, I believe you can achieve success beyond your initial expectations.
Life and business are full of surprises—no one knows exactly what will unfold. During my learning journey, I discovered the art of embracing the unknown. Being content in every moment, without longing for elsewhere, is a superpower.
In the business realm, I’ve ditched linear thinking in favor of a broader perception of complexity. I know how to cultivate unwavering certainty about achieving the desired outcomes. The path? Well, I figure that out as I go, seizing every opportunity to steer closer to the outcomes.
And guess what? Finding that optimal path feels smooth and effortless. I’m in the flow, enjoying every moment, regardless of external circumstances. Sure, there are hiccups, but I quickly rediscover myself and decide on the next steps.
My professional endeavors have become deeply satisfying. While this path may not suit everyone, the truth remains: The success you desire—perhaps even beyond your wildest dreams—begins from within.
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Satisfaction Selling
How to Become a Trusted Advisor in High-Value Complex Sales and Build a Movement of Positive Activists
By Dr. Joseph Riggio, Virpi Varjonen, Henrik Wenøe
This book is your comprehensive guide to transform your business.
Are You Ready to Bust the Biggest Myths?
In the realms of business, leadership, and sales, myths abound. Are you prepared to challenge these misconceptions and chart a new course? If so, this book is for you.
What You'll Find Inside
Drawing from years of experience and proven methodologies, this book offers:
- A Step-by-Step Strategy: Learn the Satisfaction Cycle—a systemic approach to understanding and exceeding customer expectations throughout the sales process. Whether attracting new customers or nurturing existing ones, this strategy is your compass.
- The Seven C’s of Satisfaction Selling: Master key principles that build strong, trust-based relationships with your customers.
- Personal and Social Skills Development: Elevate your ability to connect authentically with customers, positioning yourself as a trusted advisor—not just another salesperson.
- Shorter Sales Cycles: The Satisfaction Cycle accelerates results without compromising long-term growth.
Background and Co-Authorship
My journey with Joseph and Henrik started in late 2017. Initially, I focused on learning and practicing Satisfaction Selling and the elements of the Satisfaction Cycle model. Over time, it became more than just techniques; it transformed how I see myself and the world. Techniques alone aren’t enough. It takes time to learn the deeper aspects needed to adapt and perform in dynamic situations. Mastery requires long-term commitment and I'm still only on my way there.
While thousands of professionals have trained with Joseph and Henrik, I had the unique privilege of co-authoring this book. As someone actively involved in sales and sales leadership, I offer reflections from both angles. The ideas within this book are not originally mine, but my journey to learn this approach is a story I’m excited to share.
Articles
The following LinkedIn articles reveal more about my personal side of this journey into Satisfaction Selling:
Work
I’m passionate about inspiring positive change in individuals and organizations. In complex contexts or when aiming for unprecedented results, transformational leadership becomes essential. It’s about adopting new perspectives and behaviors to elevate individuals and organizations from good to superb. My goal is to empower people to reach their work and personal goals independently, which ensures your organization thrives even if I were to leave.
Corporate Director Roles
I commit to long-term transformational leadership, ensuring a winning strategy and its execution. My strategic focus includes customer development—acquiring new customers and nurturing existing ones. Ongoing leadership training keeps me effective every day.
Current Role: Managing Director, Denmark, at Endress+Hauser Group.
Coaching
Need to get unstuck? My short or mid-term coaching commitments empower individuals to achieve their goals and full potential. I am a certified New NLP Business Coach by Acuity World.
Availability: Limited slots, primarily for my current corporate employer.
Consulting
For short or mid-term interventions, I help business executives, leaders and their teams get unstuck and create desired results and high-performing organizations. With over 200 consulting projects under my belt, I focus on what truly matters. I’m also a Licensed NLP Consultant by the Society of Neuro-Linguistic Programming.
Availability: Only in-house consulting projects for my current corporate employer.
Speaking
Occasionally, I share insights at conferences and events. If you’re interested in having me speak about relevant topics related to my experience and expertise, feel free to reach out.
Note: I accept speaking requests that align with my current corporate role and avoid conflicts of interest.
Training
While I don’t today deliver public training, I wholeheartedly recommend well-delivered programs for leadership, influence, and sales. Reach out to Acuity World and ABTI
Joseph Riggio International for exceptional training experiences.
The Measures of Success
The outcomes of transformational leadership are reflected in key success metrics:
Reduced Friction
Heightened employee satisfaction and retention due to reduced organizational friction.
Customer Satisfaction
Improved customer experiences.
Profitability
Enhanced financial performance.
About Virpi
Virpi Varjonen, M. Sc. (Tech) in Industrial Management and Administration and B. Sc. (Eng) in Engineering (Biotechnology), is an international business leader with 25 years of experience in the high-tech B2B market.
Virpi’s career began as a development engineer, but soon she moved into B2B business development and consulting before moving into B2B sales, account management, and leadership roles. Virpi is a dynamic leader, renowned for her ability to inspire and elevate individuals, social systems, and businesses from a state of strength to one of excellence.
Parallel to her career, she has intensively trained in NLP and The MythoSelf Process™ since 2017. She is a Certified New NLPTM Business Coach by Acuity World and a Licensed NLP Consultant by the Society of Neuro-Linguistic Programming.
Education and Credentials:
- Certified Business Coach (Acuity World, 2021)
- Licensed NLP Consultant (Applied Behavioral Technologies, Inc., 2019; Society of Neurolinguistic Programming, Richard Bandler)
- Master of Science (Tech.) in Industrial Business Management (Helsinki University of Technology, Finland, 2003–2006)
- Bachelor of Science in Engineering (Biotechnology) (Turku Polytechnic, Finland, 1995–1999)
Experience:
For a detailed overview, explore Virpi’s profile on LinkedIn.
Get in Touch
Feel free to reach out to me with any questions or inquiries!
The first trainings with Henrik Wenøe and Dr. Joseph Riggio felt like stepping into “The Matrix.” Like Neo, I faced a choice: the red pill or the blue pill. I chose the red pill, diving into the “Wonderland of the real world” to see how deep the rabbit hole goes. Then, I began to explore reality as it truly is—busting myths and challenging limiting beliefs.
The Matrix is only an illusion. My mission? To take this legacy further and reveal a world without limitations and boundaries—a place where everything is possible.
Where you, dear visitor, go from here is a choice I leave to you.
The first trainings with Henrik Wenøe and Dr. Joseph Riggio felt like stepping into “The Matrix.” Like Neo, I faced a choice: the red pill or the blue pill. I chose the red pill, diving into the “Wonderland of the real world” to see how deep the rabbit hole goes. Then, I began to explore reality as it truly is—busting myths and challenging limiting beliefs.
The Matrix is only an illusion. My mission? To take this legacy further and reveal a world without limitations and boundaries—a place where everything is possible.
Where you, dear visitor, go from here is a choice I leave to you.